By Alan Wiederhold
What’s your favorite thing about being a health insurance broker? Working with carriers? Selling a bunch of services through a spreadsheet?
If you answered yes to either of these questions, stop reading right now. This blog isn’t for you.
As you’re reading this, your clients are worrying.
They’re worrying about how they’re going to afford to pay for healthcare for their employees next year. They’re worrying about how and when to get their employees back to work safely during a pandemic. They’re worrying about how they’re going to stay competitive in a tough marketplace….
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One of the major problems with health insurance is its lack of transparency. Carriers don’t want their customers to know exactly what they’re getting for the thousands of dollars they pay in premiums, so they’re never really upfront about where their clients’ money is going (like that 25% margin no one likes to talk about)….
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By Alan Wiederhold
Recently PriceWaterhouseCoopers predicted healthcare costs will rise 6.5% in 2022, and no doubt insurance premiums will go up, too. On the surface, that makes sense—after all, insurers base their premium rates on the actual cost of care, right?
Not quite….
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One of the benefits of being part of a national company is having the opportunity to speak with brokers like you about some of the challenges you’re facing. The same three problems keep coming up in those conversations: